This Privacy Policy describes how Allure Luxe Vault ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from
beauflux.com ("the Site"), or otherwise communicate with us regarding the Site (collectively referred to as the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other measures required by applicable laws.
To provide the Services, we have collected and will continue to collect personal information about you from various sources over the past 12 months, as described below. The information we collect and use may vary depending on how you interact with us.
In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or safeguard the Services, our rights, and the rights of our users or other parties.
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
The information you directly submit to us through our Services may include:
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Contact details: including your name, address, phone number, and email.
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Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account information: including your username, password, security questions, and other information used for account security purposes.
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Customer support information: including the information you choose to provide in communications with us, such as when sending a message through the Services.
Certain features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be processed in accordance with this Privacy Policy. Please also refer to the section below, "Third Party Websites and Links".
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Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, facilitating any returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.
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Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertisements on our Site and other websites. If you are a resident of the European Economic Area (EEA), the legal basis for these data processing activities is our legitimate interest in selling our products, as per Article 6(1)(f) of the General Data Protection Regulation (GDPR).
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Security and Fraud Prevention: We use your personal information to detect, investigate, or take action against possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, as per Article 6(1)(f) of the GDPR.
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Communicating with You and Service Improvement: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to respond to you, provide effective services, and maintain our business relationship with you, as per Article 6(1)(f) of the GDPR.
Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in relation to powering our store with Shopify, please refer to
https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and Services (including to remember your actions and preferences), conduct analytics, and better understand user interaction with the Services (which is in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertisements on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to delete or reject Cookies through your browser controls. Please keep in mind that deleting or blocking Cookies may have a negative impact on your user experience and may cause some of the Services, including certain features and general functionality, to not work properly or become unavailable. Additionally, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such a signal as a valid request to opt out of sharing/targeted advertising for the associated browser or device, and if we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. To learn more about the Global Privacy Control, you can visit
https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons in accordance with this Privacy Policy. Such circumstances may include:
- Sharing with vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- Sharing with business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy statements.
- When you instruct, request us, or otherwise consent to our disclosure of certain information to third parties, such as when shipping products to you or through your use of social media widgets or login integrations, with your consent.
- Sharing with our affiliates or within our corporate group, which is in our legitimate interest to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce any applicable terms of service, and protect or safeguard the Services, our rights, and the rights of our users or other parties.
Over the past 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes described above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":
| Category |
Categories of Recipients |
| Identifiers, such as basic contact details and certain order and account information |
Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, order fulfillment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates |
| Personal information categories listed in the California Customer Records statute, such as basic contact details and certain order and account information |
Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, order fulfillment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates |
| Commercial information, such as order information, shopping information, and customer support information |
Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, order fulfillment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates |
| Internet or other similar network activity information, such as Usage Data |
Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, order fulfillment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates |
| Geolocation data, such as locations determined by an IP address or other technical measures |
Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, order fulfillment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates |
We will not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of engaging in advertising and marketing activities, as follows.
Over the past 12 months, we have "sold" and "shared" (as these terms are defined in applicable laws) personal information for the purpose of engaging in advertising and marketing activities, as follows:
| Category of Personal Information |
Categories of Recipients |
| Identifiers, such as name, email address, and phone number |
Business and marketing partners |
| Commercial information, such as records of products or services purchased |
Business and marketing partners |
| Usage Data |
Business and marketing partners |
Our Site may provide links to websites or other online platforms operated by third parties. If you click on links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation, and we or third parties may use such information without restriction. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, unless otherwise disclosed in the Services.
Our Services are not designed for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details listed below to request its deletion.
As of the effective date of this Privacy Policy, we do not actually know that we "share" or "sell" (as these terms are defined in applicable laws) the personal information of individuals under the age of 16.
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security". In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Depending on where you live, you may have some or all of the following rights related to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may decline your request as permitted by law.
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Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details regarding how we use and share your information.
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Right to Delete: You may have the right to request that we delete the personal information we maintain about you.
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Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
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Right of Portability: In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.
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Right to Opt out of Sale or Sharing or Targeted Advertising: You may have the right to instruct us not to "sell" or "share" your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
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Right to Restrict Processing: You may have the right to ask us to stop or restrict our processing of personal information.
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Right to Withdraw Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw this consent.
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Right of Appeal: If we decline to process your request, you may have the right to appeal our decision. You can do this by directly replying to our denial notice.
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Right to Manage Communication Preferences: We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option shown in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.
You can exercise any of these rights at the designated locations on our website or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. Before providing a substantive response to your request, we may need to collect information from you to verify your identity, such as your email address or account information. In accordance with applicable laws, you can appoint an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable laws.
If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below, or lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.
Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal information will also be processed by our staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, you can contact us in the following ways: send an email to jewelry@beauflux.com or via WhatsApp at +44 7762886390.
For the purposes of applicable data protection laws, unless otherwise explicitly stated, we are the data controller of your personal information.