About Us

In the world of jewelry, where fashion and luxury intertwine, Beauflux shines like a brilliant new star, radiating a unique and captivating glow. The brand's creation stems from the relentless pursuit of beauty and boundless passion by a young artist.

Founder Alicia Green developed a deep interest in various jewelry pieces from an early age. She would often immerse herself in her grandmother’s jewelry box, where the gems, shining with the glow of time, and the exquisite, delicate carvings seemed to open a door to a fantastical artistic realm. As a young girl, Alicia made a vow to herself to create jewelry that could carry emotions and convey beauty.

With her dreams in hand, Alicia embarked on a rigorous journey of education, traveling through various art institutions, studying jewelry design techniques, and learning about gem identification. From the basics of drawing designs to personally polishing each raw stone, she poured all her efforts into her craft. After countless days and nights of research and experimentation, she gradually developed her unique design style—an exquisite fusion of modern minimalist lines with retro, luxurious elements.

Finally, in 2005, the Beauflux jewelry brand was officially established. The name “Beauflux” symbolizes the flow of beauty, representing how the emotions carried by jewelry flow like a lively stream, continuously flowing through time, never stopping. At the brand's inception, Alicia insisted on using only the highest quality materials—from the cornflower blue sapphires of Sri Lanka to the dazzling diamonds of South Africa. Every gem was carefully selected to showcase the most perfect color and texture.

Beauflux's first piece, the “Tears of the Stars” necklace, was launched, stunning the entire jewelry world. The necklace features a large tear-shaped blue sapphire as the centerpiece, surrounded by small diamonds that resemble the twinkling stars in the night sky encircling a tranquil lake. Its unique design and exquisite craftsmanship immediately captured attention. It was not merely a piece of jewelry; it was a work of art, embodying Alicia’s yearning for the dreamlike starry sky and her longing for beautiful emotions.

As the brand developed, Beauflux gradually attracted a group of like-minded jewelry craftsmen. They upheld a strict standard of quality, handcrafting each piece to ensure that every detail could withstand the test of time. Whether it was the diamond setting symbolizing eternal love on an engagement ring or the fluid gemstone arrangement on an evening bracelet, Beauflux is committed to creating a one-of-a-kind luxury experience for its wearers.